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Heading into earnings season, our Q4’25 Inside The Buy-Side® Earnings Primer® survey, published on January 15th, revealed a generally optimistic outlook for 2026, but with outright bullish sentiment ebbing somewhat. Rate cuts, earnings momentum, and productivity gains drove favorable views, but enthusiasm was tempered by frothy valuations, policy risks, geopolitical concerns, and percolating AI bubble concerns. A majority of respondents, 50%, characterized their sentiment as Neutral to Bullish or Bullish, with nearly one-quarter Neutral to Bearish to Bearish. Nearly half, 45%, projected that 2026 U.S. GDP growth would be Higher than 2025, and most did not anticipate the U.S. economy would enter a recession within the next year.
All things being equal, investors continued to prioritize Growth over Margins, 64% to 36%, respectively, continuing the trend we saw in the prior quarter.
AI jumped to the top focus area for earnings calls, with investors seeking details on use cases, capex levels, and returns, followed by demand and growth trends, and rounded out by capital allocation.
With Q4’25 earnings largely in the books, we “Close the Quarter” with some notable themes:
Overall, S&P 500 revenue performance exceeded expectations in Q4, marking the highest revenue growth rate reported in three years. The YoY blended1 aggregate revenue growth rate stands at 8.8%, up from 7.3% estimated at the start of January and above the 6.6% estimate from early October. In addition, 72% of companies reported positive top-line surprises, modestly above the 5-year average of 70%, with results coming in 1.8% above consensus (versus the 5-year average of 2.0%). Looking ahead, Q1’26 blended revenue growth is expected to remain strong at 8.0%, albeit down from the acceleration seen over the past two quarters.
Q4 earnings also outperformed expectations. With over 85% of S&P 500 companies reporting earnings to date, the Index is on track to deliver YoY blended earnings growth of 13.9%, up from 8.9% at the start of January and well above the 7.7% estimate from early October. So far, 73% of companies reported a positive EPS surprise, below the 5-year average of 78%.
Forward estimates for Q1 have moderated, declining from 14.4% captured at the beginning of January to 12.2% today, primarily due to downward revisions in Healthcare, Energy, and the Consumer sectors. Conversely, Technology saw upward adjustments in aggregate earnings expectations.
We analyzed trends in annual revenue and EPS guidance across calendar-year companies within the S&P 500.3 Below are our findings.4
According to our Q4’25 Inside The Buy-Side® Earnings Primer®, investors expected 2026 guidance to reflect growth in both revenue and EPS, with ~60% anticipating guidance above 2025 actual results on both metrics.
When analyzing Full Year 2026 consensus changes for calendar year S&P 500 companies from one week before through one week after Q4’25 earnings announcements, analyst revisions show a strong majority of companies experienced increased estimates for both Revenue and EPS.
Looking at Revenue, 70% of the group saw full-year consensus estimates raised. Upward revisions were broad-based, with increases of 50% or better for 10 of 11 sectors. The highest concentrations were in Financials (86%), Consumer Staples (82%), Tech (76%), Industrials (75%), and REITs (73%). Energy (47%), Utilities (27%), Communications (25%), and Materials (17%) saw the largest proportion of decreased consensus across sectors, though still offset by an equal or greater number of increases, with the exception of Energy.
For EPS, 71% of companies saw estimates increase. Again, upward revisions were broad-based, with the majority of sectors seeing increases at a rate of more than 50%. Upward revisions were concentrated in Consumer Staples (91%), Industrials (82%), Financials (80%), and Tech (76%). Downward revisions were most prevalent across REITs (32%), Energy (23%), Communications, and Consumer Discretionary (17%), which saw the largest share of lowered estimates.
Combining both metrics, Consumer Staples, Financials, Industrials, and Tech stood out with 70% of companies seeing both revenue and EPS revisions increase. In contrast, Energy and Communications saw a larger proportion of downward revisions across both metrics.
AI has entered a new phase in capital markets. The debate is no longer about technical capability, but about economic consequence. Over the past several weeks, we have seen a gradual and sustained divergence: while the broader S&P 500 has remained relatively stable, the technology index has steadily trended lower, particularly within software services. This measured underperformance suggests that investors have been incrementally repricing segments perceived as more exposed to AI-driven automation, labor displacement, margin compression, and structural disruption. It also underscores how sensitive markets have become to these narratives, as evidenced by the volatility observed this week following Citrini’s viral research post.
At the same time, earnings calls this quarter showed a markedly different tone. Companies continue to describe embedded deployment, measurable ROI, workflow integration, and multi-year demand. As we have mentioned before, AI has shifted from experimentation to institutionalization. The surge in AI mentions over the past year reinforces this shift, and the momentum continues into 2026. Mentions year-to-date are already approaching Q3’25 levels and are tracking roughly 33% above this time last year.
Across sectors, companies consistently frame AI as an enterprise productivity engine. Management teams emphasize automation across supply chains and operations, cost savings and margin expansion, enhanced customer engagement, and embedding AI directly into governed workflows. Infrastructure providers describe a “multi-year super cycle” in AI-related compute demand…services companies highlight AI-enabled transformation as an expansion of addressable markets…consumer companies are leveraging AI agents to enhance customer experiences. In short, AI is being positioned as a driver of operational leverage, revenue expansion, and competitive differentiation, rather than as a cause of systemic disruption.
However, the macro conversation has evolved. Investors are increasingly evaluating AI through the lens of disruption: who captures gains, whose margins compress, how labor markets adjust, and whether policy responses follow. In this environment, effective AI communication must do more than highlight innovation. It must demonstrate durability, governance, and measurable financial impact while acknowledging the legitimate questions around workforce and economic effects.
This quarter, many companies included a dedicated AI slide within their earnings presentations, and several published standalone AI presentations. These materials frequently address workforce impact, employment resilience, and data defensibility, signaling that management teams recognize the reputational and valuation sensitivities embedded in the broader AI debate.
Keep an eye out for our future Thought Leadership diving into AI Strategy and Communications. For the time being, below are key considerations when articulating your AI positioning:
Across the Q4’25 reporting cycle, companies increasingly framed cost optimization as a strategic, multi-year imperative rather than a transitory response to VUCA. Management teams consistently “played offense,” positioning cost initiatives as deliberate efforts to structurally rationalize expense bases amid sustained investment cycles, reinforce competitive advantages, and strengthen long-term strategic positioning, all while continuing to invest in priority growth vectors.
As shown in our findings below, the most cyclically exposed companies discussed cost optimization at the greatest levels. From a messaging perspective, the dominant framing was structural rather than transitory. Companies described the need to reset their cost base and improve unit economics by reconfiguring physical networks, consolidating footprints, and driving automation.
Among notable Industrial reporters, cost optimization was framed as a structural reset of the operating system, focused less on discretionary reductions and more on reconfiguring footprints, simplifying organizations, and creating durable productivity gains that can withstand mixed demand conditions. The most effective narratives explicitly tie actions to improving unit economics and quantify multi-year savings that underpin a burgeoning margin-improvement story.
Mechanically, initiatives spanned workforce reductions, organizational simplification, supply chain redesign, and accelerating deployment of AI-enabled tools. Importantly, companies rarely positioned these initiatives as a standalone strategy but instead explicitly tied them to broader margin expansion and growth narratives. By justifying investment spend through cost optimization, companies can signal steps taken to improve unit economics while positioning themselves for future growth.
January 26 – Baker Hughes ($38.8B, Energy): “Notably, our disciplined approach to cost optimization is fully aligned with our ongoing comprehensive review, with each initiative prioritized to drive structural margin improvement and enhance long-term competitiveness.”
January 29 – Waste Management ($90.9, Industrials): “Cost optimization remained a central theme in 2025. SG&A expense for the Legacy Business was 9.2% of revenue for the full year, a 10 basis point improvement compared to 2024, as we continue to rationalize discretionary spending.”
February 3 – Pepsi Co. ($183.5B, Consumer Staples): “To provide appropriate support for these commercial initiatives and improve profitability, we have accelerated our cost reduction efforts and improved the focus on operational excellence.”
February 24 – Westlake ($ 10.5B, Materials): “Building on the success for structural cost reduction efforts achieved in 2025, we have implemented an additional structural company-wide cost reduction program that we expect will deliver $200 million in 2026. These decisive steps and the commitment to deliver improved financial performance through these self-help actions will deliver better utilized assets and an improved cost structure to compete in a global marketplace.”
To garner insights into capital trends, we analyzed the average sector allocations within the S&P 500.5
S&P 500 capex remained robust this quarter, increasing 12% QoQ and 24% YoY. Normalizing for The Mag 7, growth was 8% QoQ and 14% YoY. Across other capital allocation categories, results were broadly consistent when The Mag 7 were excluded, with the exception of dry powder, which increased 2% QoQ and 6% YoY, compared to 6% QoQ and 10% YoY for the full S&P 500. Buybacks were largely stable, edging down 0.4% QoQ and 1% YoY. Debt levels were mixed, rising 7% YoY but declining 2% QoQ. Dividend growth posted the largest decline, down 14% QoQ and 10% YoY.
Sector-level analysis of median capex shows increases across all sectors on a QoQ basis, led by Communication Services (17%), REITs (16%), Health Care (16%), and Industrials (15%).
The trends are largely positive YoY, driven by increases in Communication Services (29%), Utilities (12%), Financials (10%), and Energy (10%), with Tech and REITs also showing solid YoY increases. Materials and Consumer Staples were the only sectors to pull back on capex, down 4% and 2% YoY, respectively.
Keep an eye out for our upcoming Thought Leadership on Capex, including the implications of increased spend in key growth areas like data centers.
M&A activity was notably higher, up 10% QoQ and 28% YoY. In the U.S., deal volumes declined in November but rebounded through December accompanied by a meaningful increase in aggregate deal value. That strength proved short-lived, as aggregate value declined sharply in January despite continued momentum in deal volume.
As we close out 2025 and look ahead, more and more companies are leaning into strategic growth. Capex is increasingly framed as targeted investment (automation, innovation, capacity) and M&A appetite remains robust as boards reassess portfolios and pursue scale, capabilities, and adjacent growth. All things being equal, the compounding effect of capex investment could support an inflection in 2026, with post-tax season consumer demand a key gauge of whether OBBBA stimulates activity.
To that end, the consumer remains the clearest real-time barometer, and Q4 reinforced a subtle but important change in behavior. Spending isn’t broken, but it has continued to become more selective and more skewed toward essentials. Confidence measures softened into year end, and customers are still participating, just with a sharper filter: value first, substitute where possible. That dynamic is manageable, but it puts a premium on mix and pricing discipline and creates tighter expectations in 2026. At the same time, equity market performance continues to be a source of confidence for those who are lucky enough to be on the top of the K.
AI continues to reset competitive baselines, but the market is now grading it with a tougher rubric. The narrative has matured from capability to accountability: where is the measurable productivity, what is the payback period, and how does incremental AI spend show up in margins and cash flow? At the same time, operating model implications are becoming more visible. Automation is compressing cycle times and headcount, and “efficiency programs” increasingly look like permanent redesigns and strategic imperatives rather than reactive cost-cutting actions.
The stage is set for a seemingly productive 2026 with the main disruptor to success being geopolitics and policy. Can we just have a “normal” year?