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As noted last week, we have been closely monitoring earnings for any shifts in guidance and tariff impact inclusion. Specifically, we have analyzed1:
To date, the majority of companies have not changed their approach to guidance, with only 3% of our basket withdrawing annual revenue guidance and 5% withdrawing annual EPS guidance or switching from annual to quarterly. Specifically, we have tracked 18 U.S.-based companies of at least $1B in market cap — predominantly Airlines and select consumer companies — as the only companies to do so, and several of these do not provide “traditional” revenue and EPS guidance. Globally, there are a handful more.
As for the inclusion of tariffs in annual guides, we evaluated 172 S&P 500 companies that have provided either annual revenue or EPS guidance5 and analyzed their assumptions. At this time, 60% moved to include the effects of reciprocal tariffs in annual forecasts.
For companies that have elected to include tariff affects within guidance assumptions, the most common approach is to explicitly call out tariff-related impacts beneath updated guidance tables or within the “Outlook” or “Market Conditions” commentary sections.
For example, Polaris noted in its earnings presentation that tariff impacts were already embedded in financial results, with management explicitly referencing a “minimal tariff impact in Q1 due to timing” but emphasizing that uncertainty around global policy led them to withdraw full-year guidance. Separately, Whirlpool highlighted loopholes exploited by Asian competitors creating up to a ~$70/unit cost disadvantage, noting that they “expect new trade policies to eliminate this unfair advantage,” and that they have “successfully implemented” pricing actions. In several cases, these mentions were also paired with references to sourcing adjustments or ongoing reviews of operational exposure to tariffs.
Other updates this week included UPS pulling its full year guidance in concert with European auto manufacturers Stellantis and Volvo Car. Caterpillar took a similar approach to the one taken by United Airlines two weeks ago, providing two scenarios with their 2025 outlook: a pre-tariff scenario that does not include any impact from tariffs, and an alternative scenario that assumes current tariff levels remain in effect for the rest of the year.
View or download the PDF below for company communications related to guidance and tariffs
Industry | Number of Companies |
---|---|
Diversified Consumer Services | 7 |
Automobile Components | 6 |
Hotels, Restaurants & Leisure | 5 |
Specialty Retail | 4 |
Textiles, Apparel & Luxury Goods | 3 |
Distributors | 3 |
Household Durables | 3 |
Leisure Products | 2 |
Automobiles | 1 |
Total | 34 |
To date, nearly half of Consumer Discretionary companies have Maintained annual revenue guidance, slightly below the All Company benchmark average. However, far more have opted to Withdraw guidance in leu of murky consumer sentiment and poor visibility as a result of the tariff regime. Notable withdrawals include Sketchers, Harley Davidson, and Polaris.
Companies that Lowered guidance (n = 4)
Companies that Maintained guidance (n = 14)
Companies that Raised guidance (n = 6)
Overall midpoints assume 4.6% annual growth, on average, the same as last quarter
More Consumer Discretionary companies have Maintained annual EPS guidance, but well below the broader All Company benchmark. Similar to the trend observed in annual revenue guides, more companies have opted to Withdraw guidance than the All Company average.
Companies that Lowered guidance (n = 5)
Companies that Maintained guidance (n = 9)
Companies that Raised guidance (n = 5)
We analyzed the earnings calls for this group and the broader Consumer Discretionary universe to identify key themes.
Executive commentary reflects an increasingly cautious stance, with even those posting solid Q1 results acknowledging potential headwinds from fluctuating trade policy dynamics and downbeat consumer sentiment, causing them to soften 2025 outlooks (or reaffirm guidance rather than raising). While many point to stable demand trends at present, some cite signs of pressure and increased volatility through April. Amid the heightened uncertainty, executives note the current environment warrants a greater degree of conservatism, with some widening their guidance for a range of scenarios and others withdrawing guidance altogether until they gain greater clarity.
Indeed, “uncertainty” and “tariffs” continue to dominate earnings calls, with analysts probing for expected impacts and offsets. While tariffs were already top of mind at the start of the year, executives are dedicating more time on calls to mitigation efforts and providing greater granularity around manufacturing footprints, sourcing routes, and regional tariff rate exposures. While those with a strong U.S. manufacturing presence are framing their companies as competitively advantaged to be “net winners” from Trump’s trade policies, others cite obstacles to onshoring/reshoring, noting Asia, including China, will remain a key manufacturing hub for certain products.
Against this backdrop, with consumer sentiment in the doldrums and tariff policy clouding the road ahead, executives are turning to their downturn playbooks, evaluating spending plans, readying cost control levers, and pointing to success navigating prior downturns.
Key Consumer Discretionary Earnings Themes
Executives Strike a Cautious Tone as Uncertainty Rises; Even Strong Q1 Performers Temper Expectations, While Others Augment or Withdraw Guidance as They Await Greater Clarity
Withdrawn Guidance / Augmented Guidance Practices
Amid a Fluid Trade Policy Backdrop, Companies Prepare for Various Scenarios and Dive Deeper into Impacts and Mitigation Levers; Some Cite Strong Domestic Footprints as a Competitive Edge
Despite Moves to Reduce Reliance on China, Asia, Including China, Remains a Key Manufacturing Center for Some Industries; Execs Cite Obstacles to Onshoring / Nearshoring
Execs Point to Weakening Sentiment and Volatile Demand Trends; Some Highlight Cushion from Industry-Specific Dynamics and Value Propositions
Execs “Recalibrate” Spending Plans and Lean into Expense Management Actions
The Consumer Discretionary sector continues to face challenges, with macro commentary increasingly conservative across the board. A sense of optimism at the start of the year has given way to tariff turmoil and souring consumer sentiment, clouding outlooks.
With costs for many expected to rise no matter how trade negotiations shake out, companies are contending with a challenging environment and heightened uncertainty.
In this environment, investors are not seeking perfect certainty, but rather transparency and a clarity around how your company is navigating these choppy waters and steps being taken to mitigate the downside.
As always, please reach out if you have any questions about your earnings approach this quarter. We’ll continue to cover evolving themes in our ongoing weekly earnings Sector Beat coverage to provide insightful information on the macroeconomic landscape and helpful communication strategies.
Up next week: Materials Sector Beat.
In case you missed it, you can access a replay of our webinar The Big So What® – Q1’25 Earnings Season. Thank you to all who attended the session live and submitted questions!