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Since the onset of COVID, public companies have continued to face several “hundred-year floods” in rapid succession. The COVID-era supply disruptions, the Texas Freeze, Russia’s invasion of Ukraine, the Suez Canal blockage, Liberation Day, and the Iran War are recent examples of major concerns that dominate headlines and affect investor views and confidence.
Given how quickly events are progressing, investor focus has shifted from the headline itself to investment implications. In the coming weeks, management teams should expect more pointed questions about any direct and/or indirect exposure effects and formulate their response strategies. Clearly defining and packaging what the exposure is, is just as important as what it is not. Don’t assume investors know which companies are more or less impacted than others – they don’t. And, impact can range between positive, neutral, and negative. One thing is for sure, these types of situations, if prolonged, can constrain confidence and capex decisions until clarity is restored. And that can have a dampening effect on the positive growth momentum many industries were already experiencing or beginning to see.
To keep you informed on the investment community’s focus areas, we analyzed recent company messaging across conferences, earnings calls, and press releases to identify emerging communication trends.
As we have done in our thought leadership pieces for prior events, we identify best practices to reduce ambiguity, reinforce preparedness, and maintain confidence with the Street.
Over the past five years, these shocks have shown how exogenous events can reshape both operating environments and investor communication. From the post-pandemic recovery to the war in Iran, management teams routinely face challenges that test their ability to quickly adapt.
During these periods of disruption, investors do not expect companies to have all the answers. Rather, they want companies to distinguish first-order effects from potential derivative ones, quantify what is knowable, help frame scenarios where outcomes are less clear, and exercise disciplined control over the response.
At this time, the Strait of Hormuz is at the center of focus, a waterway just 29 nautical miles wide, but with nearly 20% of the oil and gas consumed in the world passing through. Similarly, 20-30% of global fertilizer exports pass through Hormuz, and merchandise goods connecting major regional economies to global supply chains are also at risk, while maritime insurance premiums have also seen a sharp rise. As a result, importers are bracing for higher prices and a supply shortfall.
It is in times of uncertainty that investor relations can play an even more significant role in shaping investor perceptions and ultimately drive long-term confidence. Our research has shown that roughly 40% of a stock’s valuation is influenced by investor relations (both positively and negatively) and that company execution alone is not sufficient for a higher valuation.
With this in mind, we analyzed industry conferences, earnings calls, and investor day transcripts over the past week to identify emerging trends and other insights gleaned from analyst questions with regard to how management teams are addressing their company’s exposure (or lack thereof) to the Iran conflict.
Throughout Q&A sessions, analysts are seeking to:
Specifically, questions emphasize business exposures to the Middle East and how companies will absorb or pass through any cost increases resulting from geopolitical shocks, with the main areas of concern centering on inflation and other operational, logistical, and supply chain issues. To a slightly lesser extent, demand effects and changes to capex are in focus.
Selected Analyst Questions
Although we have observed concentrated questions from analysts, we see a diverse set of responses from corporate leaders. Management teams are emphasizing cost and other mitigation actions, the situation’s fluidity, logistical resilience, direct exposure, and business continuity. In some cases, companies are proactively stating that they are not seeing any immediate impact on the business or financial results, but note that the situation is fluid and they remain prepared to address it.
Selected Management Responses
Ecolab (ECL, $72B) – Materials: Announced a 10-14% energy surcharge on all products and services. The press release specifically notes the war in the Iran War as the cause, highlighting significant volatility seen in global energy markets. (Press Release)
Slb (SLB, $71B) – Energy: Issued a press release noting that they are monitoring the situation, are focused on the safety and security of their employees, have activated a regional response team, and have quantified an estimated impact on results. (Press Release)
Cabot Corp. (CBT, $4B) – Materials: Announced an increase to prices from their specialty compounds business, effective immediately or as contracts allow. Notes that adjustments will be continuously evaluated as market conditions evolve. (Press Release)
LyondellBasell Industries (LYB, $24B) – Materials: During a recent industry conference, LyondellBasell presented a slide highlighting management’s view of potential impacts of the Iran War. The example below frames the disruption in terms of its impact on capacity, the resulting effect on earnings, and how it is likely to influence ultimate output.
In addition to direct announcements of results, companies have begun to include mention of the Iran War in their “cautionary statements”. This follows similar updates that occurred during Russia’s invasion of Ukraine.
Below, we highlight best practices for communicating with investors—not only during the current conflict but also during all major geopolitical events that affect markets.
Markets have historically proven resilient through geopolitical disruption, often pricing in risk ahead of events and recovering over time.
While the current backdrop remains fluid, management teams can control their narrative through clear, credible, and proactive communication. By focusing on direct exposure, evaluating second-order effects, and articulating a disciplined response, companies can help investors assess risk, understand resilience, and maintain confidence.
We are monitoring markets for pre-announcements in the coming weeks. As a reminder, our research shows that investors favor pre-announcements when a company is expected to miss (or beat) guidance, not consensus, by 10%+.
We hope you find this piece timely, relevant, and actionable.