Following last quarter’s survey, which found investors leaning more bearish amid heightened trade policy uncertainty, a trend that also prompted a shift toward margin preservation over growth, this quarter’s Industrial Sentiment Survey® reveals a rebound in sentiment with investor bullishness back near levels seen at the start of 2025. While expectations for a pick-up in Industrials has emerged, enthusiasm remains somewhat tempered by lingering tariff uncertainty and the potential dampening effects on demand in the second half of 2025.
Insights are based on responses from 25 sector-dedicated participants globally, from June 24 to July 17, 2025, comprising 80% buy side and 20% sell side, and equity assets under management totaling ~$1.3 trillion, including ~$171 billion invested in Industrials.
At the beginning of each quarter, we analyze annual revenue and EPS guidance provided by U.S. Industrial companies with market caps greater than $1B that have reported to date. Below are our findings. For comparison purposes, we provide an “All Company” benchmark, which tracks a basket of U.S. companies1 across all sectors that have reported earnings to date (n = 140).2
Industry | Number of Companies |
---|---|
Machinery | 9 |
Aerospace & Defense | 7 |
Building Products | 4 |
Industrial Conglomerates | 2 |
Commercial Services & Supplies | 2 |
Electrical Equipment | 2 |
Trading Companies & Distributors | 1 |
Passenger Airlines | 1 |
Construction & Engineering | 1 |
Ground Transportation | 1 |
Total | 30 |
To date, nearly half of Industrials Maintained annual revenue guidance, in line with what the majority of surveyed investors and analysts expected heading into earnings. Notably, triple the percentage of Industrial companies are Raising annual forecasts versus Lowering. That said, the average growth rate for those companies raising guidance is in line with those companies that maintained, at around 3.5%. As of now, 39% of Industrials have raised annual revenue guidance versus just 9% at this point in the earnings cycle last quarter, where we saw nearly three quarters maintaining.
Annual Revenue Guidance Summary
* = midpoint stayed the same
ABM, DOV, GE, LHK, R, UAL and WAB do not provide annual revenue guidance
The majority of Industrial companies Raised annual EPS guides, in line with the broader All Company benchmark. Still, nearly one-quarter Lowered guides amid macro uncertainty, while 16% Maintained.
Annual Adj. EPS Guidance Summary
CNM, EPAC, GBX, GEV and REVG do not provide annual EPS guidance
In addition, we analyzed the earnings calls for this group and the broader Industrial universe to identify key themes.
As Q2 earnings season unfolds, the Industrial sector is navigating a landscape marked by greater stability, but ongoing sluggishness and complexity. While last quarter was defined by tariff-driven volatility and widespread uncertainty, this quarter’s calls reveal a steadier environment and greater confidence in policy direction. While tariffs remain a major focus, management teams point to estimated impacts that have come down significantly from those provided in April (when the U.S. tariff rate on China was 145%) and that mitigation actions are proving effective. That said, while more Industrial companies have raised annual revenue guides following solid 1H performances, views toward the second half remain somewhat cautious, with executives prepared to adapt should trade policy shift again.
The broader demand picture offers mixed signals, owing to the diverse nature of the sector. Defense continues to stand out as a clear bright spot, powered by rising defense spending internationally and a boost in the U.S. from the recently passed reconciliation bill and FY 2026 budget request. Other pockets of strength include Infrastructure and commercial segments benefiting from structural tailwinds (e.g., investment in data center and utilities). Notably, executives largely continue to downplay the impact from pull-forward demand, framing it as isolated to specific end markets or policy changes (e.g., solar tax credits expiring).
On pricing, large multinationals are flexing their pricing power to offset higher costs from tariffs, while many emphasize a flexible approach in response to changing cost pressures and demand dynamics. Globally, the U.S. remains largely resilient, while Europe is showing signs of stabilization, and China remains a challenging market, though some companies are finding pockets of strength.
In wake of the recently passed reconciliation bill in the U.S. (aka OBBBA), we observed a heightened focus on the new legislation’s implications for companies during earnings call Q&A. Analyst questions primarily center on potential benefits or anticipated shifts in order trends. Overall, management teams framed the tax policy changes as positive, particularly the restoration of accelerated R&D and capex depreciation. Some pointed to these provisions already influencing customer conversations and project planning, though most cautioned that the full impact will play out over time. We provide a sampling of OBBBA-related commentary among our key earnings themes.
Overall, the tone this quarter is one of cautious optimism; solid 1H performances and improved policy clarity are supporting more confident outlooks, even as management teams remain vigilant and continue to monitor shifting macro and trade dynamics.
Key Industrial Earnings Themes
Environment Described as Still Sluggish to Stabilizing, While Tariff and Trade Uncertainty Linger
Headwinds Less Severe than Q1 Worst-case Scenarios; Execs Highlight Effective Mitigation and Stand Ready to Adapt to Trade Policy Changes
Mixed to Positive Signals and Diverging End Markets; While Improved Policy Certainty Boosts Select Industries, Broader Demand Remains Uneven … Shoots of Green are Emerging
Return of Bonus Depreciation and R&D Expensing Cited as Tailwinds, with Some Early Signs of Corporate Tax Incentives Renewing Customer Engagement
General Dynamics ($85.3B, Aerospace & Defense)
Question: “On Aerospace, the book-to-bill in the quarter was very good despite the stock market’s perturbations around Liberation Day. Have you seen any uptick in the pipeline since the One Big Beautiful Bill Act was signed into law and reinstated bonus depreciation?”
Answer: “I wouldn’t cite one macroeconomic factor. I think that there were a lot of them here. There wasn’t one in particular from my perspective that drove the demand. Bonus depreciation helps quite a bit. Always has.”
Graco ($14.6B, Machinery)
Question: “Can you provide some more detail on what you’re seeing from customer spending by end market in the industrial segment? And do you expect any changes from some of the incentives with the one Big Beautiful Bill?”
Answer: “I think the latter question is big picture, long-term clarity on tax rates, favorable treatment on investments and related things in manufacturing will over time be a real positive for Graco. Reshoring, onshoring relocation is good for our business.”
PACCAR ($53.1B, Machinery)
Question: ”With the passage of the One Big Beautiful Bill Act and the R&D and capex depreciation/acceleration that a lot of companies will be getting, have customers re-engaged you about the 2026 order season?”
Answer: “Yeah, they’re actually starting to engage us on that as legislation has passed, and it does have benefits to their cash. Their ability to deploy that cash for capital asset purchases like trucks is starting to be part of the conversation, and is part of our optimism for the latter part of the year. It’ll be very positive for us as a company as well, because that R&D expensing, as well as the immediate R&D expensing on the fixed assets, we think will provide cash tax benefits in the $300M to $400M range. So it’s good news for us; good news for our customers.”
Union Pacific ($138B, Ground Transportation)
Question: “Have you looked at the One Big Beautiful Bill and assessed how that might impact the opportunities and cash flow at the company?”
Answer: ”Yes, we have looked at that. Going back and restoring 100% bonus depreciation, obviously, is a benefit. We think for us, it’s probably cash, $250M to $300M incremental on an annual basis. That’s the primary impact. We do make some investment tax credit purchases-those are still available through the bill…the only thing I would add is the administration talking about deregulation, making sure that the businesses have the opportunity to win. Because we do compete against everybody else in the world, it’s really important to us, and I like some of those things that weren’t specifically in the Big Beautiful Bill, but help us to compete better and be able to move our products within the U.S. and internationally.”
United Rentals ($52.2B, Trading Companies & Distributors)
Question: “On the conversation of the One Big Beautiful Bill. Curious to understand what the implications are for your cash flow, as you have your customer confidence index and conversations, are you seeing any step change or difference in behavior of projects, how quickly they might be moving forward, or the appetite to move forward with things on CapEx projects given the OBBBA reform?”
Answer: “We always caution people from confusing correlation and causation, but certainly we’ve seen our customer confidence feedback stay at high levels and probably get fractionally better versus where we would have been in April. And that trend has continued since early July, so we feel really good about it. Our customers, obviously, feel very good about their own prospects. And in terms of what that translates to, time will tell. But all else equal, you would say that some of these tax policies, obviously, should be advantageous to project economics.”
Westinghouse Air Brake Technologies ($36.7B, Machinery)
Question: “How does the One Big Beautiful Bill impact your operations? And more specifically, how does the bonus depreciation part impact your customers?”
Answer: “With regards to the One Big Beautiful Bill, we’re very pleased to have those tax benefits restored that we’ve enjoyed in the past. But if we look at it strictly from an effective tax rate because we had them in the past, we don’t see a big change on that. But certainly, it’s a big change from where we would have been if they would have expired. When we look at the accelerated depreciation, there is two facets to that and certainly we enjoy it on the things that we’re buying here and being able to take that tax benefit upfront. But when we look at our customers, the way we sell our stuff is based on return on investment to them. We sell equipment that makes them more productive, safer and so on. What this does is certainly helps that IRR because they get that benefit of accelerating it and improving the cash flows or the tax benefits that they have. So, that serves to add on to the already good returns that we had in terms of an IRR to them.”
Global Leaders Leverage Pricing Power to Offset Tariff Costs, Yet Remain Nimble and Measured to Balance Demand Sensitivity
Surging Defense Budgets Fuel International Growth; U.S. Market Holds Steady, While Europe Stabilizes; China’s Economic Headwinds Persist — With Pockets of Resilience
As we noted in our Inside The Buy-Side® Industrial Sentiment Survey®, published earlier this week, the backdrop heading into Q2 earnings season has markedly improved from the widespread VUCA that permeated investor sentiment in the April/May timeframe. While anticipation grows for an industrial pick-up supported by a pent-up multi-year capex cycle and green shoots are emerging, unbridled enthusiasm is tempered by lingering concerns around tariff impacts and still unsettled global trade policy.
The tone this earnings season is more confident about the future even as headwinds remain. Confidence can support capex, and we will see if Q2 is enough to get the engines firing on all cylinders for the back half strength that has eluded us for several years now. Market psychology is at play and animal spirits are making their way on stage…are we at the beginning of an inflection?
We will continue to highlight developing themes in our ongoing weekly earnings Sector Beat coverage to provide insightful information on the macroeconomic landscape and factors impacting market sentiment.
Up next week: Consumer Discretionary Sector Beat.